“I’m getting the hang of bringing my personality into my business!”

When I heard my client say, “I’m starting to get this. I’m bringing my quirky personality to my business!” I knew she was going to have a lot more fun. 

I’ve witnessed this client’s graceful evolution. We’ve worked through her sales process, we’ve simplified the message, and we’ve grown her list. But her success is a result of courage, not tactics. She faced the fear of being who she was and started to let others see her as the fun-loving, brilliantly witty, and flawed human being. 

As you evolve your brand evolves. This is wonderfully good news. 

The first step in – bringing more of who you are to the work you do – is the step back to yourself. 

The first step is the most difficult because it is turning around and owning the gift of who you are. I’ve found that when a solopreneur starts to come into a genuine appreciation for their strengths and values they start to own their uniqueness. 

Leaps forward come after the dark night of the business soul.

Sometimes it feels like a fine line between a breakthrough and breakdown.

I think that is part of what Kierkegaard was pointing to when he wrote about being original. To actualize your potential requires letting go of all the identifications which hold you back. It is a way of taking off the uniform and dressing in your boho style.

When you step into the life you are meant to live; it threatens people who knew you as the nice-guy, the friendly one, the good-girl, or whatever suits you wore.


The more original a human being is, the deeper is his anxiety.– Søren Kierkegaard


Don’t confuse this with a form of rebelling or pushing away uncomfortable feelings. Think of it as having the courage to put a stake in the ground and to take a stand.  

It is saying I’m for this and not for that.

Some people won’t understand. It’s okay. Others will. 

Self-assurance will grow and evolve. 

When I announced the launch of this brand two years ago I wrote:

My hypothesis is that there is a way to create better experiences for ourselves and our clients. It will ask us to look with a new perspective. If our experience is going to be fulfilling we will need to be intentional about what we are creating.

That theory has proved to be true.

I’ve worked with the best people. My clients have been brave and determined to bring more of who they are to the work they do. I’ve grown because of them. 

It is time to evolve again and set a new aspiration.

The Future Direction of Dawning Point is this: We are an intentionally small Creative Agency providing services in Brand Development, Message Clarity, and Mentoring in Difficult Times of Business.

I had the vision when I started this brand but didn’t know how to express it.

There’s a mystical side to my experience, and that part didn’t feel at home in business conversations.

It is a particular pain when you can’t explain what you do in a succinct way. 

Personal Brand or Business Brand – the goal is the same.

The most important thing about a brand is its ability to resonate which is a way of saying people feel a psychological bond with your brand. Resonance is the ultimate achievement of a brand. It is at the top of the brand equity pyramid. 

Back to the graceful evolution of a brand 

This is my eighth year of being a solopreneur.

I’m still learning.

The evolution feels like grace. There’s an invisible force guiding me and I’m learning to trust it more and more. I’m coming home to myself and learning to work in a way that is congruent with who I am and what I value. So I’ve seen first hand the way others are drawn because they value the same things. I had to be willing to take this risk and to give the gift of alignment to myself before I could offer it to others. 

Here’s to another year of adventure.

Let’s explore more together.

What things are you still learning, struggling with, and thankful to have experienced?

By |2017-03-03T10:53:24-08:00May 27th, 2016|Personal Branding, Self-Awareness|Comments Off on The Graceful Evolution of a Brand

About the Author:

Tami Smith is the founder of The Dawning Point and creator of "Where Do You Shine" assessment which has helped self-explorers, soul seekers, and visionaries strengthen their confidence, focus, and purpose.